#F9ReadySetScroll - Universal: Fast 9
Universal wanted to celebrate the premiere of the 9th installment of The Fast Saga franchise with a campaign that honored the essence of the 20 year old franchise. Fans have been Tweeting about Fast since Twitter’s early days. Since then the action has gotten bigger, the battlefields more global, but one thing has remained the same: these films are about speed.
To honor this, we made a dynamic speed scrolling challenge where fans navigated an action-packed scene in order to become a member of the Fast Family. To be a part of the Fam you gotta be fast. Depending on their time, fans were served a sharable response letting them know if they were fast enough to join, their official time, and a cast-member pairing.
Awards
Silver Clio, Innovation 2021
Results
The campaign received over 40K participants in 5 days, including one participant who tried the challenge 129 times. The custom character pairings had fans coming back to participate multiple times, trying to find their favorite characters and score the fastest time that they could.
Tweet
CTA Link
A sample of our original pitch ↓
